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National Pharmaceutical Firm

PROJECT: Managed Market Program


A managed market program needed a turnkey online ordering portal that would enable their account managers to order, customize and update printed materials; providing formulary status information to identify and inform the medical community in a highly time-sensitive manner regarding relevant insurance coverage status.

Key requirements of the end-to-end solution included:

  • Integrating data feeds from third-party vendors
  • Reducing the cost of the client’s present system
  • Decreasing the lead-time on print production and fulfillment
  • Providing real-time cost control for budget management
  • Delivering content control mechanisms to comply with legal restrictions


The complex challenge demanded thorough analysis, a complete client focus and the ability to deliver a full range of resources and capabilities that delivered results. And that’s precisely the way Paravista approached the project.

Our comprehensive solution incorporated:

  • In-depth consultation with the managed market group to identify scope of work
  • Weekly client group review meetings during software and website development
  • Training of key personnel to ensure internal adoption of program
  • Creation of an agile, easy-to-use software program incorporating multiple data sources with full report capability
  • Seamless system integration from order origination to production workflow


Paravista manages the ongoing program that provides ordering, printing, fulfillment and a reporting system to the managed market group with no “dead ends.” This simple, intuitive input and ordering system is comprehensive, cost-effective and accountable.

And with Paravista providing oversight, fulfillment and administration of the entire program, seamless operation and uninterrupted service is virtually guaranteed.