Leading Biotechnology Company
PROJECT: Account Manager 2.0
THE SITUATION
One of the world’s leading biotechnology companies approached Paravista to develop a comprehensive information kit for national account managers that would provide them with all the communications tools necessary to make detailed and organized presentations to a wide range of audiences.
Project requirements included:
- Master case that housed four sub-folders
- Broad range of print materials for each sub-folder
- Tiered construction of packaging and components
- Ongoing single-source solution
- On-time delivery for distribution at national sales meeting
THE RESPONSE
With a start-to-finish delivery schedule of only three weeks, Paravista immediately convened a series of meetings with the client and their agency to identify content scope, understand program design and vision, and determine the timeline to completion. The results led to a streamlined solution and on-time delivery.
Project components that Paravista produced included:
- Custom-crafted case with rounded turned-edge construction and magnet closure
- Expandable interior folders housing customized product-specific printed materials
THE SUCCESS
Following the on-time introduction of this all-encompassing sales presentation solution, the national account managers received a wealth of printed information at their disposal in a compact, highly organized form that they could quickly and easily adapt to presentations for all product lines and audiences.